The company has seen incredible growth since its founding in 2008. This enabled Evernote to stay away from troubles with China’s powerful internet censors.Whether it’s a corporate creative team sharing their inspirations or a home cook attempting a new recipe, Evernote’s software has transformed the way that millions of people organize and share their great ideas. Although, the original version does include some social functions such as note sharing, they have been either removed or played down in the Chinese product.

Navigating around Chinese censorshipĮvernote has always stressed its main functionality as a private data storage for individuals, not a social platform and broadcasting service. So, what was it that they were doing right? Let us break down main factors of Evernote’s remarkable success in China. In fact, Evernote has succeeded where many famous Western tech giants, such as Google or Facebook, have failed miserably. Yinxiang Biji, it’s Chinese company, has recently announced its plans to go public in China. Last year, China has become its second largest market with reported 20 million users. Just one year after its launch in China in 2013, Evernote was already claiming 4 million users. They have also realized early on the huge potential of Chinese market and succeeded in developing and deploying effective strategy in China. Since its launch in 2008, Evernote became one of the most successful stories in tech space, managing to acquire millions of dedicated users and devoted fans, over 100 million according to company’s figures, myself included.

Evernote is the most popular online note taking app that works across multiple platforms and devices.

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